Wake Up To Overnight Radio Possibilities

29 Sep

A great and fresh way to advertise on radio is by tapping into Radio’s Overnight listeners and penetrating these uncluttered audiences in their uncluttered space.

Speaking to listeners away from their fast moving daily stresses means you really get to speak to them. And it means they really listen.

So for an advertiser it means that when you get the messages right, you get a superb response and ROI. This effect is all the more so because Overnight radio spots are a fraction of the cost of daytime radio advertising.

Its just a simple question of maths really and all of the sums add up to one conclusion, overnight radio advertising = ROI value

Just as a bit ofย  fun – here’s a link to a fabulous wind up call all about overnights…….enjoy!

Link to Wind up call

(warning – sontains strong language and expletives, do not hit the link if you are easily offended)

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio agency. tim.cowland@radioexperts.co.uk


2 Responses to “Wake Up To Overnight Radio Possibilities”

  1. REIT October 6, 2009 at 6:36 pm #

    Generally I do not post on blogs, but I would like to say that this post really forced me to do so, Excellent post! ๐Ÿ™‚

  2. BloggerDude October 9, 2009 at 1:54 am #

    I don’t know If I said it already but …Cool site, love the info. I do a lot of research online on a daily basis and for the most part, people lack substance but, I just wanted to make a quick comment to say I’m glad I found your blog. Thanks, ๐Ÿ™‚

    A definite great read….

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