X-Rated Dave Berry gives Capital Breakfast a good look

1 Dec

Former XFM Breakfast presenter Dave Berry has just been announced as the new Breakfast Show presenter for Capital FM in London.

From Jan 2012 Dave Berry and Lisa Snowdon will team up to try to keep Capital as London’s most popular Breakfast. Berry himself has had a roller-coaster ride to the breakfast summit. The former male model’s metrosexual ying could be a perfect counterpart to Lisa Snowdon’s foxy WAG yang. Millions of Londoners will be holding their breath and pausing their cornflakes to see whether we get on air chemistry or boredcast monotony.

Berry’s Xfm Breakfast Show experience will be thoroughly tested under the intense scrutiny that comes with London’s number one breakfast slot, with the burning question to the fore “can Berry fill Johnny Vaughan’s shoes?” (from detailed visual analysis of photos of their feet from the Radio Experts back office staff we think he can).

Berry actually did a stand in stint as Capital’s Breakfast presenter just recently (hmmmmm…..suspiciously convenient in retrospect) meeting with some acclaim, some medium approval and some predictable ‘where’s Johnny?’ type reactions. Dave Berry may not be the big name that some thought Capital Breakfast would have lined up but investing in young internal talent is not a bad thing really is it?

We’re sure that the ratings will be watched hawkishly over at Leicester Square. Will Berry’s compote sweeten Snowdon’s Pro-biotic Breakfast bowl?…….. we wait and listen with interest.

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. tim.cowland@radioexperts.co.uk. @timcradioexpert

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