X-Rated Dave Berry gives Capital Breakfast a good look

1 Dec

Former XFM Breakfast presenter Dave Berry has just been announced as the new Breakfast Show presenter for Capital FM in London.

From Jan 2012 Dave Berry and Lisa Snowdon will team up to try to keep Capital as London’s most popular Breakfast. Berry himself has had a roller-coaster ride to the breakfast summit. The former male model’s metrosexual ying could be a perfect counterpart to Lisa Snowdon’s foxy WAG yang. Millions of Londoners will be holding their breath and pausing their cornflakes to see whether we get on air chemistry or boredcast monotony.

Berry’s Xfm Breakfast Show experience will be thoroughly tested under the intense scrutiny that comes with London’s number one breakfast slot, with the burning question to the fore “can Berry fill Johnny Vaughan’s shoes?” (from detailed visual analysis of photos of their feet from the Radio Experts back office staff we think he can).

Berry actually did a stand in stint as Capital’s Breakfast presenter just recently (hmmmmm…..suspiciously convenient in retrospect) meeting with some acclaim, some medium approval and some predictable ‘where’s Johnny?’ type reactions. Dave Berry may not be the big name that some thought Capital Breakfast would have lined up but investing in young internal talent is not a bad thing really is it?

We’re sure that the ratings will be watched hawkishly over at Leicester Square. Will Berry’s compote sweeten Snowdon’s Pro-biotic Breakfast bowl?…….. we wait and listen with interest.

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. tim.cowland@radioexperts.co.uk. @timcradioexpert


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: