Archive | January, 2012

Talksport responds to the BBC Trust’s proposals for BBC Radio Five Live

30 Jan

Talksport AdvertisingAccording to sources Talksport have responded positively to the BBC Trust’s finding into content on BBC Radio 5 Live.

In a review the BBC Trust have said that BBC Radio 5 live should be providing more coverage of minority sports and more news programming.

“We welcome the BBC Trust’s findings, and in particular its decisions to strengthen 5 Live’s commitment to 75% news, and to ensure coverage of minority sports,” commented Scott Taunton, managing director of UTV Media (GB) to The Drum modern marketing and media magazine.

Whilst BBC Radio has always had a special place when reporting our nation’s favourite sports events, we may be witnessing another wave of BBC sports coverage cuts. This type of change would only serve to empower and embolden the commercial radio sector’s ability to procure, showcase and benefit from the biggest sport events. More commercial audience equates to more advertiser opportunities.

From our point of view it’s a win win!

If you have ad brands that will benefit from exposure in a sports coverage environment or you would just like to know more about the types of sports coverage commercial radio can deliver – please email us or call 0207 8418744.

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. @timcradioexpert


Absolute Radio on demand – is in demand

30 Jan

We are intently watching how Absolute Radio are developing their radio products and strangely these are starting to follow a model more similar to Spotify and radio on demand services than radio…

Absolute are imminently going to be offering in stream audio adverts thanks to a partnership with an innovative European Ad measurement and distribution service.

What this service will do is enable Absolute to utilise the razor sharp targeting technologies that Spotify uses within its advertising provision. This means that the advertiser can access a location based targeting mix with the usual gender and demographic audience manipulation (but on a much more accurate scale). Initially this will be for listeners using the Absolute radio app and also listeners who sign up to listen to Absolute’s high quality audio streaming.

All very clever!

It seems that Absolute are reversing the model where Spotify mimics the workings of radio, and Absolute Radio is starting to mimic some of the workings of Spotify and the other Radio On Demand services like Pandora, We7 etc.

For more insights on the radio industry, and the exciting world of in stream audio ads and or if you just fancy a chat please give us a call or email.

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. @timcradioexpert

Update: Will Wi-Fi on The Tube affect radio listening…..duh!

24 Jan

IPhone’s at the ready SpotOn Radio Spotify apps at the steady…Further to our post back in November 2010, it has now been confirmed that Londons Underground will have Wi-Fi enabled in ticket halls and on station platforms ready for the 2012 London Olympics.

Speaking exclusively to Mobile Marketing magazine yesterday, TFL director of strategy and service development Gareth Powell said that London Underground is on track to deliver wi-fi services at up to 120 stations before the 2012 Olympic and Paralympic Games.

It is unclear yet as to which provider will be supplying the wi-fi provision, this all ties in with Ofcoms plan for the Olympic games for wi-fi provision, according to an Ofcom report, a record number of media is expected to descend on London this summer for the 2012 Olympics.

Careful management of London’s airwaves is said to be “essential” for coverage of the seven weeks of the Olympic and Paralympic Games, and Ofcom has reportedly been working on a plan since 2006.

We are very excited about the 2012 Olympic Games, and the fantastic radio coverage opportunities, not to mention the thousands of extra radio listeners who will descend on the capital and the added infrastructure which will develop radio within the capital for the future….

Whether you want to take advantage of radio advertising audience opportunities during the Olympics or you’re just concerned that coverage you have planned for that time might be affected – please get in touch, we’re gearing up for the games!

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. @timcradioexpert

Christmas on BBC Radio 4

3 Jan

Well we’re back from our fab break with stories to tell. We’re particularly proud of one of our Experts and his family who not only spent time helping others this Christmas but also found themselves whisked off to The Today Programme on BBC Radio 4 for the December 29th show.

The show focussed on volunteer communities at Christmas and went out to the show’s phenomenal 7 million plus listeners. You can hear an extract here or it is available here on the BBC iPlayer. Happy New Year!

Posted by Tam McGregor – Logistics Officer at Radio Experts, a London based specialist radio advertising agency. You can follow Tim Cowland on twitter @timcradioexpert