Archive | March, 2012

Johnny Vaughan to join Absolute Radio for a show of Olympic proportions…

28 Mar

Fanfares steady, festering running shoes at the ready, go go go Johnny Vaughan on Absolute Radio!

This morning Absolute Radio announced live on air that  Johnny Vaughan is joining their presenting team for their radio coverage of the Olympics this summer.

Obviously the rumours that Johnny was moving on to daytime TV have been put on hold for now. The new Absolute Radio show will broadcast throughout the Olympics from 5 – 7pm and repeated across the whole Absolute network later on (on Absolute 80s, 90s, 00s).

We are very excited about the Olympics here at Radio Experts and eager to tune-in the Roberts digital radio to Absolute 80s ready to catch the after Olympics coverage over the summer.

For more information on radio advertising over the summer please call us or drop us an email.

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. @timcradioexpert


Born Free

26 Mar

March 26th, a day that will live long in Midlands commercial radio history.

Tonight from 7pm, Free Radio takes over as the named on air brand for what was BRMB, Mercia, Wyvern and Beacon. And whilst there may be some soggy bran flakes tomorrow morning as listeners adjust to the changes, we’re confident that by tomorrow afternoon it’ll be fist pumping dance-your-toast-off tea time as Free Radio energises the Midlands marketplace.

Just like Signal 107, Free Radio is an exciting move that takes radio brands wider and further – pushing the content over the geography, the entertainment over the locality.

For our bank of gorgeous advertisers it is exactly these kind of changes that work so well. Changes that define audience, simplify coverage and empower greater numbers will always be welcome. Free Radio – welcome to the party.

Born Free – A new Midlands Radio Superpower starts gasping the Oxygen and grasping the airwaves tonight from 7pm.

To listen to last few hours of BRMB and the first few hours of Free Radio tune in here on Radio Player…

Good luck Free Radio!

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. @timcradioexpert

Car drivers get ‘appier with radio…

22 Mar

So apps in cars are not anything new, ever since the release of the iphone and the in-car handsfree kit, it has been clear that the car dashboard is crying out for a set of car related apps. This year sees the US launch of the first car with internet connected apps as standard. OK so it’ll be a while until we can all afford a Lexus GS Sport Saloon, but these innovations will eventually filter down into all cars.

What’s important about this car is that it has access to Pandora Radio direct from the car’s dashboard (something which could have been done since 2010 with a good Pioneer stereo and an iPhone but never directly from the car’s entertainment system).

Radio On Demand listening and the idea that audio doesn’t have to come from a traditional radio broadcast is increasingly changing the way in which people listen to radio/broadcast audio/podcasts/music/talkshows. But the important thing is they’re still listening…

Plus with the power of internet connected devices and web signup (required for services such as Pandora/Spotify/Absolute In Stream, We7 etc) there’s audience data galore. And audience data means lots of juicy pinpoint targeting opportunities for advertisers. So….yes…..that means if a certain astrologically named chocolate bar brand (starts with m and rhymes with cars), wants to target men aged 20-40 who are driving in their white vans listening to their favourite Shanks and Bigfoot track.……we can connect the advertiser to the vehicle to the driver and everybody gets their sweet as chocolate moment.

The Radio Experts’ On Demand service is here to guide you through the maze of an exciting and changing audio advertising marketplace. you can follow us on twitter @ukradioexperts to find out more, or drop us an email even call on 0207 841 8744.

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. @timcradioexpert


Donny Osmond joins Smooth Radio from across the pond…

21 Mar

All the middle-aged women scream at once…..singing sensation and dancing with the stars ‘star’ Donny Osmond returns to UK radio, with his four hour lifestyle show every Sunday evening broadcast from his Las Vegas studio onto the Smooth Radio Network.

Donny Osmond has delved into UK radio before with a syndicated version of his show airing on UK stations such as the The Breeze in the South and The Revolution in Manchester. But his Smooth move is a definite step up for the little man with the big voice from Utah. Osmond’s dulcet tones will be filling the airwaves from April the 8th.

So if you’re ever lonesome tonight (on a Sunday night specifically). Donny Osmond will be there to hit you with some of that sweet smooth puppy love.

If you want to know more about the changes happening daily across the radio industry stay tuned to @UKRadioExperts on twitter or drop by/email us for a chat.

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. @timcradioexpert

Upcoming Birthdays: RadioPlayer – March 31st! We wish you many Wi-Fi returns…

15 Mar

The 31st March marks the one year anniversary of the brilliant RadioPlayer, the non-for-profit industry online radio player part funded by the BBC and commercial radio industry. Boasting some impressive first year listening figures (7 million visitors and counting…).

With news that they are developing mobile apps in time for the summer and the announcement yesterday that Virgin Media will be providing free wi-fi on the London Underground. Also combine this with the world’s media descending on the capital all using London underground during the summer’s Olympic games, festooned with the latest smart phones from around the world, paves the way for a very strong summer for commercial radio and RadioPlayer/digital listening.

At Radio Experts we don’t really need a second invitation to listen to radio but the chance to sit and listen whilst we watch the world go by on Kings Cross, Victoria Line platform 3, might come in handy once or twice during the Olympic Crush!

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. @timcradioexpert

Brand Songs and Audio Branding

2 Mar

There’s quite a bit of noise at the moment about Brand Songs. Brand Songs is the nifty new name for jingles – championed by Mark Barber over at the RAB.

I like what Mark has done and thought there. It’s sometimes easy to stop looking around and get used to the everyday radio jargon landscape. But in reality, brand songs is a much better name than jingles ever was.

We’ve produced hundreds and hundreds of jingles over the years and every single one of them has actually been a brand song!

Throughout our marketplace we are seeing a new generation of marketing professionals coming through who have been trained in and have a passion for audio branding. Its refreshing, inspiring and represents a huge leap forward in helping brands to optimise what radio advertising can do for them.

The momentum of increased radio advertising professionalism coupled with the surging tide of on-air brand consolidations all point to a very fine, very fun 2012.

Which is nice……

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. @timcradioexpert

Re-tuning your digital radio…

1 Mar

Today sees the starting of a wave of re-tuning for digital radios. See get digital radios site on retuning here. For technical reasons owners of digital radios across the country will have to re-tune their radios to carry on receiving Capital, Heart, Choice, XFM, LBC and Kiss. This is primarily to improve the efficiency of the DAB transmitters but its a pain some of our favourite radio stations could do without!

For more information on what DAB radio is, and how it’s development with in-car technology is changing the way we avoid traffic jams get in touch here


Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. @timcradioexpert