Archive | April, 2012

London’s Digital Radio Boost

24 Apr

OK, pub quiz:

What do Ed Vazey, Minister for Culture, Communications and Creative Industries,
Dame Kelly Homes – super golden runner quick person
and broadcaster funny man football nut Colin Murray all have in common?

Answer: They were all to be found up the BT Tower earlier today switching on a boosted digital radio signal within the M25 zone of Greater London. According to industry figures this will mean 99% of the London road network within the M25 will have DAB coverage ready for this summer’s Olympic Games.

And as Ed, Kelly and Colin flicked the switch – we know they will have peered across admiringly at our nearby Kings Cross rooftop to see the Radio Experts also doing their bit to boost Digital Radio.

Radio Experts are at the forefront of all things analogue, On Demand and Digital (DAB). So a boosted signal just adds a bit more oomph to the solutions we put in front of our clients every day.

For more information on advertising on any of the digital radio platforms or indeed the vast number of radio on demand platforms out there call us or email us now. If we don’t answer, its because we’re all on the roof dancing and waving at all the celebs in the BT Tower…

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. @timcradioexpert


Classic FM – Radio is an intimate medium for the listener…

17 Apr

John Suchet from Classic FM, explains in a nutshell exactly what we try to achieve with the radio advertising we produce here at Radio Experts.

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. @timcradioexpert

The Spotify Play Button

11 Apr

Spotify today announces the release of its ‘Play’ button for website owners. Named the Spotify Play button this a widget for website developers to use across their sites to enable people to listen to music directly from their site (with the help of a Spotify account).

Adding this Spotify widget will have a dual effect at least initially, driving new registrations to Spotify but also opening up a new arena of how music resources is referenced online. For example, if a journalist is discussing a track in a review – he/she can provide the Spotify widget link to the track right there. Likewise, if we at Radio Experts are giving customers a sense of what track might be a good style guide for some radio creative concepts we can display this for them via a Spotify widget on a public page. One of the most interesting aspects here is how ‘easy access’ to the right tracks will drive newsworthiness and make musical comment a lower hanging option for the content hungry news marketplace

No wonder Spotify have already announced that blogging platform tumblr, The Guardian, Time Out Group, The Huffington Post, The Independent, NME, Rolling Stone and MSN UK are partnering up with them.

Watching the music industry’s digital reinvention has been fascinating so far…this promises to be yet another page turning chapter. We make sure our advertisers are well versed in what Spotify and other Radio On Demand platforms can do for them and their click through ratios – these changes open up more and more possibilities for us to recommend skilful  audio placement to the marketplace.

To find out more about Radio On Demand and how we can help your Spotify advertising call us on 0207 841 8744 or drop us an email. Find out more at UKRadioExperts