Archive | May, 2012

DAB Radio as standard for Volkswagen in 2013…

21 May

It would seem that 2013 may indeed be the year for in car DAB radio, with Volkswagen having recently announced that all of its 2013 models with have a DAB fitted as standard within their car’s entertainment systems.

With more and more boosted DAB signal in the UK  – will this be the year of DABs rise to glory? Or will the arrival of in car apps and internet connected car media centres put paid to the in car DAB revolution before it rolls off the forecourt?

It is clear that whoever can successfully corner the in car entertainment market will have an opportunity to access the unique way in which in car audio has that intimate and solus conversation with the driver. Its a great place to be – but whose going to be there with the driver?

For more information on in car listening and the brands and methods that succeed best in this advertising environment – contact us at Radio Experts for a chat.

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RAJAR Q1 2012 Topline analysis and impressions

17 May

Stories galore abounding this RAJAR.

In London, listeners performed a Heart bypass, Kiss went 3rd, Magic stayed still and Capital remained loud and proud at number 1.

Smooth bounced back somewhat……XFM…..oh dear.

In the regions, we saw Jack FM start to pick up our much predicted momentum in the central south. We saw Heart Kent and KMFM battle for the South East with only KMFM East emerging with bragging rights.

East Anglia saw a surprisingly huge dip for Heart but Radio Norwich picked up some of that slack (so my cab driver in Norwich in February was right).

The Midlands saw BRMB’s finale deliver a comeback that will excite Orion’s Free Radio future and a lot of jostling took place as the area geared up for a much more telling RAJAR next time.

NE and NW saw a mixed bag with some Bauer gains and losses, Aire down in Leeds, Viking strong in Hull, Capitals staying steady, KCFM having a large one in Hull, Lincs FM going from strength to strength. Real Yorkshire had its best result in 6 years and Juice in Liverpool turned in outstanding metrics across the board (roll out the brand? Get swallowed up?). The major Manchester market battle saw Capital Manchester down 18% in hours (ouch) and licking its market share wounds. Yet Key 103 hours were slightly down but market share was up 2.5%. So it was BBC Radio Manchester that picked up much of the slack with market share up by nearly 30%.

XFM oh dear.

Scotland saw steady performances from all the usual suspects and Real Scotland just carried on growing and breaking new boundaries. Footnote for Original up in Aberdeen who moved up and on providing real competition there.

Nationally, Classic lost a little but was steady, Talksport stayed static too, Absolute had a big one – their brand extensions, independent attitude, content irreverence and internal drive to redefine radio is an inspiration to many (including us).

As an industry Radio held its nerve and continued to defy its oversimplistic digital detractors. Growth maintained, it lives, it breathes, it grooves, it moves – Radio’s got the staying power for sure.

Perhaps the biggest message of all was the up, up and everywhere stats for mobile listening. 17% of adults listening to radio on mobiles, 24% increase in that figure. Apps, smartphones, click thru – it all just shows how radio’s voice, intimacy, choice and emotion is an irrepressible force and instinct that will travel through and bubble up within – whatever media tech we throw at it.

For detailed analysis of regions, stations, issues and the analogue, online, digital, mobile and on demand stats – your Radio Experts are on hand to put you in the picture. Let’s chat.

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. tim.cowland@radioexperts.co.uk. @timcradioexpert

Radio’s passport to a bright future…

8 May

Today sees the announcement that talkSPORT is to launch sports stations in key Asian markets such as Jakarta, Singapore, Malaysia and Thailand.

Its all part of a growing trend to realise the brand equity and content distribution potential of Radio Brands as a whole.

Sports and Football clearly have an international appeal – but Talksport’s move is not the first such move nor is it at all likely to be the last.

As radio and audio moves away from the geographic limitations of pure analogue delivery methods – the online distribution channels open up a great big world of audience. Why not listen to Heart in Houston, Smooth in Sydney, Absolute in Antamanarivo, Magic in Maputo and Oak FM in Ougadougou (alright I’ll stop).

Recently we’ve also had Smooth FM simulcasting with Australia as well as the rise and rise of totally non-geographically limited services such as Spotify, Rdio and many others.

My prediction is that as we look at content which is globalising, so too we will see business metrics which measure ROI in ever globalising terms. Why not be happy with CPLs in Indonesia and Guangzhou every bit as much as CPLs in New York and London?

Consumer power is moving East, content is globalising and the full force of radio brand equity will reward those who have invested in it most.

Not since MTV in 1981 has the broadcast industry reached such a tipping point.

Let’s see which British Radio brands forge the furthest ahead the fastest…..and congrats to Talksport for raising their flag so early…

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. tim.cowland@radioexperts.co.uk. @timcradioexpert

Cornwall goes part Global part local

1 May

Lines are being drawn in the sand over Global’s acquisition of Atlantic FM and its re-branding to the national Heart fascia on the 7th May. The MD of their still independent local rival Pirate FM MD had this to say:

“The fact that Heart will desert the county and broadcast programmes from Exeter and London,irrespective of the fact that it claims to be a local station, has raised a lot of concerns amongst listeners, local organisations and advertisers.

We do not intend to follow suit. We are based in Cornwall and proud to be so.

We employ dozens of local people, ensure that we invest in the local community and broadcast our programmes locally.

I wanted to reassure everyone in Cornwall that Pirate FM is their local station and is here to stay.

We have no plans to turn our back on the county and move our broadcasting operation to Exeter or London.”

Strong words indeed. And so, it seems the bipartisan battle is on for what could be an increasingly polarised audience.

It’s Giant Haystacks Local station in one corner versus Big Daddy National in the other. Ding Ding!

The re-brand will help to bring Cornwall in line with the rest of the country in terms of the Heart roll-out, which will give more national advertisers easier access to the Cornish advertising space.

Pirate FM’s localness plus its independent and Cornish programming will further cement its position within the local marketplace and its relationship with local advertisers and the Cornish audience as a whole.

As a national advertiser, there will be times when you want the ease and brand fit of national solutions – and there will be times when you want the added dialogue and dialect of communicating locally.

Ultimately, a market thrives on having both options available. So in some ways, Heart Cornwall gives the marketplace something it didn’t really have before.

A shame to see Atlantic go though – and only time will tell if the people of Cornwall truly embrace the Heart brand.

So where should your radio pounds go in Cornwall?  Well it depends on how you take your butter, jam and cream with your scones so to speak…..but our team will delve beneath the surface and make sure we give you the right option every time.  For more advice on radio advertising, and an insight into how you radio budget can be most efficiently spent in the local and national marketplaces call us now or email.

Cornwall goes part Global part local

Lines are being drawn in the sand over Global’s acquisition of Atlantic FM and its rebranding to the national Heart fascia on the 7th May. The MD of their still independent local rival Pirate FM MD had this to say:

“The fact that Heart will desert the county and broadcast programmes from Exeter and London, irrespective of the fact that it claims to be a local station, has raised a lot of concerns amongst listeners, local organisations and advertisers.

We do not intend to follow suit. We are based in Cornwall and proud to be so.

We employ dozens of local people, ensure that we invest in the local community and broadcast our programmes locally.

I wanted to reassure everyone in Cornwall that Pirate FM is their local station and is here to stay.

We have no plans to turn our back on the county and move our broadcasting operation to Exeter or London.”

Strong words indeed. And so, it seems the bipartisan battle is on for what could be an increasingly polarised audience.

It’s Giant Haystacks Local station in one corner versus Big Daddy National in the other. Ding Ding!

The re-brand will help to bring Cornwall in line with the rest of the country in terms of the Heart roll-out, which will give more national advertisers easier access to the Cornish advertising space.

Pirate FM’s localness plus its independent and Cornish programming will further cement its position within the local marketplace and its relationship with local advertisers and the Cornish audience as a whole.

As a national advertiser, there will be times when you want the ease and brand fit of national solutions – and there will be times when you want the added dialogue and dialect of communicating locally.

Ultimately, a market thrives on having both options available. So in some ways, Heart Cornwall gives the marketplace something it didn’t really have before.

A shame to see Atlantic go though – and only time will tell if the people of Cornwall truly embrace the Heart brand.

So where should your radio pounds go in Cornwall? Well it depends on how you take your butter, jam and cream with your scones so to speak…..but our team will delve beneath the surface and make sure we give you the right option every time. For more advice on radio advertising, and an insight into how you radio budget can be most efficiently spent in the local and national marketplaces call us now or email

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. tim.cowland@radioexperts.co.uk. @timcradioexpert

 

Cornwall goes part Global part local

Lines are being drawn in the sand over Global’s acquisition of Atlantic FM and its rebranding to the national Heart fascia on the 7th May. The MD of their still independent local rival Pirate FM MD had this to say:

“The fact that Heart will desert the county and broadcast programmes from Exeter and London, irrespective of the fact that it claims to be a local station, has raised a lot of concerns amongst listeners, local organisations and advertisers.

We do not intend to follow suit. We are based in Cornwall and proud to be so.

We employ dozens of local people, ensure that we invest in the local community and broadcast our programmes locally.

I wanted to reassure everyone in Cornwall that Pirate FM is their local station and is here to stay.

We have no plans to turn our back on the county and move our broadcasting operation to Exeter or London.”

Strong words indeed. And so, it seems the bipartisan battle is on for what could be an increasingly polarised audience.

It’s Giant Haystacks Local station in one corner versus Big Daddy National in the other. Ding Ding!

The re-brand will help to bring Cornwall in line with the rest of the country in terms of the Heart roll-out, which will give more national advertisers easier access to the Cornish advertising space.

Pirate FM’s localness plus its independent and Cornish programming will further cement its position within the local marketplace and its relationship with local advertisers and the Cornish audience as a whole.

As a national advertiser, there will be times when you want the ease and brand fit of national solutions – and there will be times when you want the added dialogue and dialect of communicating locally.

Ultimately, a market thrives on having both options available. So in some ways, Heart Cornwall gives the marketplace something it didn’t really have before.

A shame to see Atlantic go though – and only time will tell if the people of Cornwall truly embrace the Heart brand.

So where should your radio pounds go in Cornwall? Well it depends on how you take your butter, jam and cream with your scones so to speak…..but our team will delve beneath the surface and make sure we give you the right option every time. For more advice on radio advertising, and an insight into how you radio budget can be most efficiently spent in the local and national marketplaces call us now or email.