Call Me Maybe, Lib Dubs – The Jubilee – Radio and YouTube

1 Jun

So the long diamond jubilee weekend is looming and what better to do than watch the… latest hit youtube lib-dubs of Carly Rae Jepsen’s – Call me Maybe. With the official music video of the song having over 83million views clearly a viral hit.

Or how about Romney and Obama doing the same

Yes music videos are so ahsum and youtube is definitely the 2010ie’s mtv of the 90’s. Showing that a catchy song with an exciting video that people can join in with is hugely popular and something that people want to talk about.

Now what on earth does this have to do with radio? Well according to a new YouGov survey, 33% of participants cited radio as being their medium of choice for discovering new music, with youtube coming in at 26%. This is surely down to the strong bond that radio has with its listeners creating a trustworthy voice that they want to listen to and take advice from. Radio’s programmed nature brings music to listener’s attention and we listen because we know we will be taken forward in our tastes.

YouGov SixthSense research director James McCoy is quoted saying: “In this internet age, it’s interesting that radio still plays such an important role in discovering new music. Of course the internet has made it possible to listen to more radio stations on more devices than ever before.”

Radio is stronger than ever and by using it cleverly can hugely turbo charge an online campaign or cross media advertising campaign by really talking to the listener. For more information on how radio advertising can work for you, or if you just fancy a Call me Maybe sing off wearing Diamond Jubilee masks then give us a call or email….

Happy Diamond Jubilee!!

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. tim.cowland@radioexperts.co.uk. @timcradioexpert

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