God Save the Queen – for a bumper May advertising spend…

8 Jun

With the Jubilee weekend still ringing in our ears, especially the terrible singing of certain performers (sorry Cheryl) reports are showing that the Jubilee celebrations and the start of Euro 2012 are fuelling some very promising lifts in radio spend.

Unsurprisingly advertisers are all vying for their place in the London marketplace this summer and with industry estimating that May was 2012’s strongest month to date for radio advertising spend it all looks very promising indeed. Talksport‘s and Absolute’s firm grasp of the Euro 2012 and Olympic piece being examples of just how well radio is fighting fit for the sporting summer ahead.

For television advertising however this may not be such good news, with the Olympics allegedly ‘scaring off’ TV advertisers due to the perceived impact of the Olympics broadcasting (on BBC).

Radio’s innate ability and character to be mobile / flexible / fast moving and reactive all dovetail neatly with what advertisers seem to want this summer. Long live the Queen, the goalies, the athletes and a great summer for radio advertising.

For an up to date picture of where the radio airtime availability is good / bad and somewhere more complicated – plus a list of exciting sponsorship and promotional opportunities for the months ahead, pls just get in touch.

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. tim.cowland@radioexperts.co.uk. @timcradioexpert


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