Archive | July, 2012

Chris Moyles to leave BBC Radio 1 breakfast show…

11 Jul

Woke up this morning. It was announced this morning that Chris Moyle’s is to leave Radio 1‘s Breakfast Show in September. Big news and news that represents a tremendous opportunity for commercial radio around the country.

The breakfast battle ground is by far the most lucrative and competitive part of the commercial radio landscape and whilst Radio 1’s breakfast goes into a period of draw down – hype up and transition……Commercial Radio will be extending it’s efforts to exploit the situation.

In many ways it’s a win win. Because as Radio 1 gears up for a big announcement at around 10am of who Moyles’s replacement will be – it’s radio that’s hitting the headlines and breakfast listening that’s the story of the day.

In wider terms – Radio 1 has always had its piece of the breakfast table – effectively withdrawing that audience from what commercial radio has to sell. But now more than ever we see radio groups investing heavily in national talent, which makes the Radio 1 Formula more vulnerable than ever to listener swaps.

We wish Mr Moyles well – what a fantastic ambassador he has always been for Radio (except when he was a baby but that’s fair enough really) – but we can’t help but be excited about these developments.

More news around 10am! Check our tweets and blog for news @ukradioexperts, @timcradioexpert

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. tim.cowland@radioexperts.co.uk. @timcradioexpert