Archive | September, 2012

“So this is happening…” Nick Grimshaw at BBC Radio 1 Breakfast

24 Sep

Well its the afternoon after the morning after Nick Grimshaw’s first morning at the helm of the Radio 1 Breakfast Show.

To be completely honest – the debut did have its failings and flailings but it also showed much promise.

The Bieber interview and laconic, irreverent style were hallmarks of Radio 1s willingness to shine its light on the audience it should be targeting (young)….and that’s good news for Commercial Radio. Across the land, the Moyles era is over and the audience that sit firmly in Commercial radio’s morning remit are no longer tempted to grow old with their Moyles Mornings.

The stars are aligning, quite literally, and all is looking more stellar in the radio cosmos.

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. @timcradioexpert


Au Reviour, Ciao, Bonne Chance, Chris Moyles – Radio 1 Breakfast Show

13 Sep

BBC Radio 1This morning we waved farewell to Chris Moyles on the BBC Radio 1 breakfast show as Nick Grimshaw prepares to step into his not-inconsiderably-sized shoes.

How will Radio 1’s newest breakfast show host follow in his predecessors footsteps? And more importantly (to us) how will commercial radio now match up?

Will Chris’s loyal listeners stay with the ‘younger’ Radio 1 breakfast show? Or will they hop over to the likes of Christian O’Connell at Absolute?

Or could Chris Moyles shock us all and pop up at one of London’s commercial stations??? As with Johnny Vaughan leaving Capital only time will tell…

For a wakeup call on radio, London radio breakfast shows or the radio advertising industry give us a shout now. Email, call or tweet

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. @timcradioexpert

Apple (iPhone 5) Radio?

13 Sep

Once again, Apple’s renowned PR and Marketing wheels have been churning away, creating another eagerly anticipated iPhone 5 release. Our opinion of the iPhone5 was fairly biased due to the number of Apple Fanboys in our office…..but the trajectory of Apple really does paint a rosy picture for radio. Why?

Because it’s strongly rumoured that one of Apple’s next developments is to release a Spotify style music service. With the upgraded headphones, faster 4G connection and Apples iCloud all prevalent with the iPhone 5, it would appear everything is in line for a native Spotify style, Apple ‘I’ branded service.

And that means audio ads. And we love a bit of audio!

With the next Everything Everywhere (EE) 4G generation phones, we’ll see a revolution similar to the 3G impact of 2007, with content not just increased but its default style of presentation moving further from written and more towards constant heavy audio and visual.

Questions questions…..
Will more radio content be passed around to phones using the increasingly popular tunein app or the new download service from the BBC?
How will Radio Player fare against this new iteration of devices and super speed of connection, will Radio Player release an ios or android specific app…?

iPhone5, Samsung Galaxy S3…we’re on it.

For more info email or call us, or you can follow or tweet us @UKRadioExperts

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. @timcradioexpert