“So this is happening…” Nick Grimshaw at BBC Radio 1 Breakfast

24 Sep

Well its the afternoon after the morning after Nick Grimshaw’s first morning at the helm of the Radio 1 Breakfast Show.

To be completely honest – the debut did have its failings and flailings but it also showed much promise.

The Bieber interview and laconic, irreverent style were hallmarks of Radio 1s willingness to shine its light on the audience it should be targeting (young)….and that’s good news for Commercial Radio. Across the land, the Moyles era is over and the audience that sit firmly in Commercial radio’s morning remit are no longer tempted to grow old with their Moyles Mornings.

The stars are aligning, quite literally, and all is looking more stellar in the radio cosmos.

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. tim.cowland@radioexperts.co.uk. @timcradioexpert

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