Archive | October, 2012

Magic FM proves it’s a DAB hand as Radio’s Resilience shines through…

25 Oct

As Londoners wake up to dulcet tones of Radio 4 in the morning, flicking over to Magic as they stumble out into the foggy morning commute, the UK’s radio has had some interesting results this quarter.

After a nail biting few months when the industry thought people would never turn away from Olympics coverage on the BBC it would seem that commercial radio has not been affected to the extent feared. With 89% of the population tuning in to radio and thanks to shows on Absolute Radio (teaming up with BT London Live) and Talksport supporting the BBC it was not as much of an issue as first thought.

Mobile phone listening is on the rise thanks to the raft of new digital platforms. Reportedly 18% of adults listen to radio on their mobile phone an increase of 12% year on year, which is hardly surprising due to the great apps such as the Radioplayer and new digital services like Absolute Radio (with their high quality app and in-stream advertising).

Surely in London it’s all about the commercial radio breakfast show? This last quarter and year has seen an upheaval and change in the London morning marketplace that we haven’t seen for a few years, with the loss of Chris Moyle’s on BBC Radio 1 and Johnny Vaughan leaving Capital FM, how are Dave Berry & Lisa Snowdon doing and how is Christian O’Connell getting on? Well, based on audience reach, Capital is still the favourite clock radio alarm station but Magic has made up ground percolating into second place (822,000 listeners) whilst Heart has slipped back into fourth place.

We’ll be pouring through the detailed results region by region / sector by sector  in the coming days. To see what this means for you the advertiser and how best to navigate your budget around this quarter’s RAJAR changes get the inside track from Radio Experts. And for more insight on RAJAR, the radio marketplace, great opportunity curation and a masterclass in planning buying and creating great radio advertising campaigns – please get in touch, or follow us on twitter.

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. @timcradioexpert


Radio rules the world

22 Oct

Thanks to Nielsen’s Global Advertising Report, the good news is that radio ad spend worldwide is up by oodles. 6.6% to be precise.

In the changing media landscape, only online fared better and online only faired a little bit better (7.2%).

The figures are a comparison of year on year performance, so the real story here is that radio advertising is on the march. Radio is not just becoming more relevant to listeners as it transcends hardware and becomes a near ubiquitous part of our connected lifestyles as a whole; it is also becoming more relevant and voluminous to advertisers. Money being spent by advertisers is proof of radio’s strength in an ever more demanding marketplace that wants metrics, direct response proof and competitive value at every turn.

A lot is said about the emotional bedrock of why radio is so good – and a lot is said about how listening figures seem so resilient – but its great to see that advertisers and their dollars / yuan / euros also see radio as a new and exciting way to do more and more for their marketing objectives.

The worldwide radio ad spend figures point to particular growth trends in the Middle East, Africa and Latin America but Europe was no slouch at 2.8% growth (that in a context of shrinking European media consumption as a whole). At Radio Experts, we like to think we’ve contributed our little bit to these figures, with another record breaking year for us.

Call it a radio revolution, or an evolution, maybe even a renaissance – whatever it is – radio is in rude health and global popularity is meeting hardware democracy. Fun times ahead! Please get in touch if you would like us to show you some of the newest innovative ways to reach audiences with well placed audio. Its what we do!

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. @timcradioexpert

Forward thinking Radio – Radioplayer & DAB

18 Oct

Kudos to the great minds who’ve been working so hard on RadioPlayer . The Radio Industry’s gorgeous industry-wide online platform goes from strength to strength and it reassures, redirects, strengthens and expands the UK’s exceptional radio brands and product.

You’ll find pretty much all of the stations on there, easily clicked on, easily listened to and serving up the kind of audience our clients just love. Targeted, trackable, integrated. We Love Radio Player.

Radio Player goes from strength to strength (a mobile app was recently launched for example) and its all part of the Radio Industry’s ‘strength of connection’ (Tim Davie BBC, RAB Conference 2012)

With the news that sales of DAB radios are now dropping significantly (Sales of DAB sets have remained flat at 1.9m a year for the last three years, more here) it seems to be a case of the software developers overtaking the hardware producers. DAB was always pretty slow off the mark and lets face it – if you rocked up and invented a service called ‘radio’ in 2012 – would you send it to every mobile phone, mobile device, laptop and desktop on the planet via online – or would you go with Digital Audio Broadcasting?? (ahem)

Radio is full of marvellous opportunities to get people to click through, from Absolute In-Stream, to Radio Player to Spotify, We7, Deezer, Xbox Music, Apple and all of the industry leading radio station websites.

If you’re interested in utilising audio to generate click through – call the Experts, we can help at every stage and level of the process and we love talking about it!

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. @timcradioexpert

From Radio With Love – Radioplayer app launches…

5 Oct

iPhone5 RadioplayerToday on the 50th anniversary of the first James Bond film, here’s a present from radioplayer with love.

Radioplayer’s app has launched in the itunes app store, with the slogan “UK Radio in one place”.

Radioplayer which launched back in 2011 has seen a large rise in online radio listening figures. Not that radio apps are a new thing, with the massively popular tunein radio still drawing a huge audience. But the difference is that the radioplayer app is UK specific and thanks to the great audioboo service it also integrates a ‘listen again’ service.

Download from here or visit the radio player site to find out more.

With all of the UK’s radio in one place, and now easily accessible from the host of massively popular apple ios devices such as the new iphone 5 (don’t worry, all the intrepid android users can expect an android native app coming very soon), could this be the time for mobile radio listening to truly shine?

For more developments in the radio industry, the best new radio apps or a chat about the Radio Experts On Demand for services like Spotify – give us a shout

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. @timcradioexpert