Forward thinking Radio – Radioplayer & DAB

18 Oct

Kudos to the great minds who’ve been working so hard on RadioPlayer . The Radio Industry’s gorgeous industry-wide online platform goes from strength to strength and it reassures, redirects, strengthens and expands the UK’s exceptional radio brands and product.

You’ll find pretty much all of the stations on there, easily clicked on, easily listened to and serving up the kind of audience our clients just love. Targeted, trackable, integrated. We Love Radio Player.

Radio Player goes from strength to strength (a mobile app was recently launched for example) and its all part of the Radio Industry’s ‘strength of connection’ (Tim Davie BBC, RAB Conference 2012)

With the news that sales of DAB radios are now dropping significantly (Sales of DAB sets have remained flat at 1.9m a year for the last three years, more here) it seems to be a case of the software developers overtaking the hardware producers. DAB was always pretty slow off the mark and lets face it – if you rocked up and invented a service called ‘radio’ in 2012 – would you send it to every mobile phone, mobile device, laptop and desktop on the planet via online – or would you go with Digital Audio Broadcasting?? (ahem)

Radio is full of marvellous opportunities to get people to click through, from Absolute In-Stream, to Radio Player to Spotify, We7, Deezer, Xbox Music, Apple and all of the industry leading radio station websites.

If you’re interested in utilising audio to generate click through – call the Experts, we can help at every stage and level of the process and we love talking about it!

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. tim.cowland@radioexperts.co.uk. @timcradioexpert

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