Radio is just the job for recruitment advertising

14 Mar

We’ve noticed that the job sector appears to be picking up with more calls than usual from agencies wanting radio plans for recruitment campaigns. So we thought we’d share some interesting research carried out by from the Chartered Institute of Personnel and Development (CIPD)

In their “Employment Outlook” report published in Summer 2012 they state that at any one time 20% of us are looking for a new job with a different employer.

Many of those active job-seekers are using a range of methods to search for their new role and can be easily targeted. But what about the 80% who aren’t actively looking for new job? How can you reach them?

The answer is simple of course – Radio.

  • Radio is an interruptive medium that’s hard to avoid.
  • Radio is persuasive and can get listeners to consider a new job (even if they’re not actively searching for one).
  • Radio’s creativity can inspire them to respond.

Radio is THE best medium for recruitment.

If you have clients planning a recruitment campaign, brief Radio Experts and we’ll pinpoint a solution to reach the right people and develop some amazing creative ideas to generate a response.

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. tim.cowland@radioexperts.co.uk. @timcradioexpert

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