Norway says “ja” to Radioplayer

22 Mar

We often think of our friends in the Nordic regions as being forward minded. So it’s great to see one of the UK’s innovations getting their endorsement.

Radio streaming platform Radioplayer has been a great success in the UK, making a massive contribution to the large increases in online listening (RAJAR). Now it has been embraced by the radio market in Norway, so that their stations can benefit from its ease of use and smart design.

The rise of Radioplayer and Tunein radio across the globe shows the changing face of radio and audio consumption. People are happy to listen on whatever platform delivers the audio content they crave.

More easy access to more great radio is always good news for us radio experts. So congratulations to Radioplayer on their success in Norway and a warm welcome to www.radio.no, coming this summer.

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. tim.cowland@radioexperts.co.uk. @timcradioexpert

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