Spotify says ‘Hola’ Mexico

18 Apr

Spotify the ad funded music streaming service has launched in Mexico, Hong Kong and Eastern Europe and is now boasting more than 24 million active users worldwide. Big numbers.

This is an important move for Spotify’s service, establishing itself within these emerging markets for streaming music. And now that the streaming and music services marketplace is firmly on the radar of the big three technology companies, (Apple Google Samsung), Spotify’s bold moves make a lot of sense. What can be seen as a natural expansion could also be seen as a clever counter strategy following the rumours of the Apple iRadio service/platform possibly launching in June.

And if it’s the fast lane for Spotify – it’s pedal to the metal for Blackberry and 7Digital. Just this week, they announced a deal with in car entertainment system maker QNX. This means that dashboard integrated music streaming services and audio apps are about to become a regular part of the in car experience. That brings GPS in – and that’s really exciting for ad serving and geo / micro targeting possibilities.

If Apple, Google and gang reach breakthrough metrics in ways to connect our mobile devices more intuitively with our car dashboards the picture could change again……and you can rely on Radio Experts to remain in hot pursuit.

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. tim.cowland@radioexperts.co.uk. @timcradioexpert

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