Archive | May, 2013

Radio cuts through the clutter

29 May

There’s loads of good reasons to use radio but here’s one that’s really worth remembering – Radio offers the least clutter of all mainstream media.

Why?

1)     Because Radio has the lowest advertising content to editorial ratio versus other mainstream media, so when your commercial is played it naturally has a bigger impact.

2)     Because radio is linear it demands your undivided attention. When a radio ad is playing there’s nothing else to distract you, unlike online or press where your focus can move to other ads or editorial around it.

3)     Ad-avoidance on radio is incredibly low. People rarely switch stations when the ads come on so as long as your creative is relevant and intriguing, radio will enable you to fully engage your potential customers.

Our Radio Experts team of writers and producers produce original, inspirational, death defyingly awesome audio creative every day.

It’s what we love to do.

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. tim.cowland@radioexperts.co.uk. @timcradioexpert