Focus on Sponsorship & Promotions…

11 Jul

Radio advertising is a fantastic medium; executed well with the right media plan and great creative work, you can achieve amazing results. But it isn’t the only way to use radio.

Sponsorship & promotions opportunities can add real value, as your brand becomes more integrated with the station itself. This means that your brand can benefit from the likeability and the kudos that the radio station already has worked hard to achieve.

All radio stations spend a great deal of time, energy and marketing money to develop a strong relationship and rapport with the listener. When your brand gets involved in sponsorship & promotions, you get direct access to those listeners almost as if you’re being introduced as a friend – which is the best type of introduction you could possibly receive.

As with all advertising opportunities, there’s a need to ensure that any sponsorship & promotions proposals are carefully planned. What’s most important is that the activity is a total match to your brand objectives and offers real value for money.

We’re currently in receipt of several discounted and excellent sponsorship & promotions deals across various station groups.

To get a full list, just get in touch!

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. tim.cowland@radioexperts.co.uk. @timcradioexpert

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