Starry Eyes Royal Baby Prince George

26 Jul

One of our favourite recent radio stories was Star Radio Cambridge’s pledge to rename itself for a whole week. The idea is that whatever the Royal Couple call their new baby son, will be the name that Star Radio Cambridge adopts for a week.

Now all bets are off the royal baby has been named George and Star Radio Cambridge is from today now called Prince George Radio, with the station pledging money to charity every time a presenter erroneously mentions Star Radio on air.

Its just fortunate the new baby wasn’t called Heart, Capital, Kiss or Magic –  that could have been a very interesting station re-brand!

Of course we wish the royal couple our sincere congratulations.

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. tim.cowland@radioexperts.co.uk. @timcradioexpert

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