Archive | October, 2013

Commercial radio joins the naughty 40’s

8 Oct

Today marks the 40th birthday of commercial radio in the UK and we’ve all being taking our radio hats off to the BBC.

The reason? Because the BBC have created a fab audio and visual montage that tracks the journey from the cradle to today’s entertainment branded commercial radio sector. It’s a video we love so we hope you do too. Watch here.

You can find the full story on the BBC website here

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising. tim.cowland@radioexperts.co.uk. @timcradioexpert

Advertisements

Want Men – choose talkSPORT

4 Oct

If you’re looking for men, then take a look at talkSPORT.

An amazing 81% of the talkSPORT audience is male – ideal for brands that want to target men aged 25-44.

talkSPORT is the world’s biggest sports radio station broadcasting 24 hours a day with passionate and informed coverage of the most exciting sports events of the year.

The best teams in the world always get excited about their new signings and with the recent addition of Johnny Vaughan, talkSPORT is no exception. Johnny hosts ‘The Warm-up’ every Saturday from 11am until 1pm. It’s a light-hearted look at the weekend’s games speaking to football fans at the centre of the action.

talkSPORT is the only station with this predominantly male audience, so if you’re looking to target men it can offer fantastic potential for sponsorship and promotional opportunities as well as spot advertising.

talkSPORT is just one of the many radio brands we work with every day to help deliver results for clients. We’re here doing all the strategic and creative thinking for you and making it all happen.

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising. tim.cowland@radioexperts.co.uk. @timcradioexpert

No Choice in the Capital

3 Oct

Today sees the announcement that Choice FM is being re-branded as Capital Xtra.

Capital Xtra can benefit from the recent signings of Tim Westwood, Craig David and Avicii to create an eclectic mix of dance and urban music (to go with their new strap-line Dance Urban UK).

This falls in line with the Radio 1Xtra brand and further spreads the Capital brand across UK audiences.

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising. tim.cowland@radioexperts.co.uk. @timcradioexpert