No Choice in the Capital

3 Oct

Today sees the announcement that Choice FM is being re-branded as Capital Xtra.

Capital Xtra can benefit from the recent signings of Tim Westwood, Craig David and Avicii to create an eclectic mix of dance and urban music (to go with their new strap-line Dance Urban UK).

This falls in line with the Radio 1Xtra brand and further spreads the Capital brand across UK audiences.

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising. tim.cowland@radioexperts.co.uk. @timcradioexpert

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