Clegg’s Conversation Goes National

30 Jan

Since 1973, LBC has delivered news and information to Londoners and also allowed them to air their views and engage in lively, topical conversation.

The exciting news today is that from 11th February LBC will go national and become Britain’s first and only commercial news talk radio station “Leading Britain’s Conversation”.

The announcement was made by Nick Clegg and Nick Ferrari during the “Call Clegg” programme this morning.

It’s great news for listeners throughout the UK as it means they will have a voice and a forum to engage in the issues of the day that matter to them.

It’s great news for advertisers too, as this new national focus provides exciting opportunities for advertisers to reach new audiences through spot advertising and sponsorship.

This new national coverage will be broadcast on DAB in addition to LBC’s existing 97.3 frequency in London and its online and mobile coverage worldwide.

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. tim.cowland@radioexperts.co.uk. @timcradioexpert

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