Happy World Radio Day…

13 Feb

Today is World Radio Day.

Created by UNESCO in 2011, World Radio Day seeks raise awareness about the importance of radio, facilitate access to information through radio and enhance networking among broadcasters.

Radio is recognised across the world as a low cost medium, ideally suited to reach remote communities and vulnerable people. Radio also has a strong and specific role in emergency communication and disaster relief in 3rd world countries.

Here in Europe it’s reported that there are 4 to 5 radio receivers in every household, so it’s clear that even with a multitude of other media channels radio is still massively popular.

So now, more than ever, it’s really important to focus on what you say and how you say it, harnessing the power and influence that radio offers.

Radio Experts is experienced in working with radio stations across the world, just today we’re hard at work developing a radio campaign for broadcast in the Middle East – very appropriate for World Radio Day!

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising. tim.cowland@radioexperts.co.uk. @timcradioexpert

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