Motoring ahead in 2014

6 Mar

2013 was the best year for sales of new cars since 2007 with consistent growth. It’s predicted that in 2014 the advertising spend on radio within the automotive sector will grow by 1.4%. Growth in this sector is often a great barometer for the rest of the UK economy and at Radio Experts we’re certainly seeing signs that confidence is rising and that radio is at the forefront of the recovery.

We’ve been busy working on a great many new campaigns across a wide range of sectors all over the UK. With the green shoots of recovery growing stronger, now more than ever, businesses are being smarter about their radio advertising. They need it to work harder, they need their radio creative to stand out and they need to demonstrate results.

The team at Radio Experts has always been focussed on developing radio campaigns to these exacting standards. Every day, our media planners use their insight to pin-point the best value for money for clients, ensuring the proposed campaign delivers on its promise.

Our creative team are experienced in assessing a brief and extracting the selling points that are most likely to stimulate interest in the audience, crafting a radio ad that is unique and engaging.

So, with confidence rising and signs that the UK economy is now starting to flourish, now’s the perfect time for advertisers to be on radio. We’d love to work on your next brief, so contact us today.

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising. tim.cowland@radioexperts.co.uk. @timcradioexpert

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