The Capital Network Expands

7 Mar

The Capital network continues to expand, as it now moves further into Wales.Capital FM Network

Ofcom’s recent approval of format changes to Heart North Wales, Heart Wrexham and Chester means Global can re-brand these stations as Capital.

Capital has a reach of 7.5 million each week across the UK and with this expansion into North and North East Wales; they say that “listeners will get access to the latest glamour, glitz and gossip happening right now in the world of showbiz and get up close and personal with current and emerging artists”.

It’ll take a while for these changes to filter through to RAJAR results, but we’ll be keeping a keen eye over the next couple of quarters to see what impact the re-brand has on the audience figures in Wales.

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising. tim.cowland@radioexperts.co.uk. @timcradioexpert

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