What the Bobbins is BOB FM?

11 Mar

When a station suddenly changes its name to something a little unusual, you know there’s going to be an interesting story behind it.

JACK FM Herts has just changed its name to BOB FM. It seems that the Hertfordshire based station wanted to broadcast additionally on DAB, which can be heard way beyond their transmission area. Because the Jack FM brand is licensed to other stations across the UK, they wouldn’t have exclusive rights to it on DAB. So they came up with a novel idea for re-branding the station – by asking their listeners for their suggestions. And so the BOB FM name was born!

You can listen to the explanation by Bob FM’s breakfast presenter Graham Mack below;

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising. tim.cowland@radioexperts.co.uk. @timcradioexpert


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