Radio turns into a mosquito repellent

25 Apr

Our sponsorship and promotions team are always interested to see how brands promote themselves in other countries of the World and this one really caught our ears!

A Brazilian travel magazine called “Go Outside” planned a promotional campaign with a local radio station in Sao Paulo that would literally turn the radio into a mosquito repellent. The station played a 15 kHz sound that was inaudible to humans but which has been shown to repel mosquitoes (to mosquitoes, the signal sounds like the buzzing of dragonfly – their natural enemy.)

Although Radio Experts are dedicated to carrying out Post Campaign Analysis for our clients, we have no idea exactly how many mosquitoes were scared away with this promotion!

Get in touch if you fancy taking a bite at a radio sponsorship or promotional campaign.

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising. @timcradioexpert


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