Small is beautiful…

4 Jul

Why is radio the channel of choice for small businesses?

There are 2 reasons. Firstly, like many of the businesses themselves, radio is firmly rooted within a local area. Secondly, and most importantly, compared with many other mediums radio is an inexpensive way to deliver significant returns on investment. Radio is the “ROI multiplier”. RAB research shows that on average, radio delivers ROI of £8 for every £1 spent.

At Radio Experts we understand what it takes to plan and execute successful radio campaigns that deliver ROI for clients. Every day we combine our strategic thinking, in-depth knowledge of the radio marketplace and our tenacious buying skills to achieve successful outcomes for businesses across a range of sectors.

Small is beautiful and advertising on radio can be beautiful too…

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising. tim.cowland@radioexperts.co.uk. @timcradioexpert

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