Archive | November, 2014

#nextsong

26 Nov

A lot is said about radio’s role within the increasingly complex world of media integration. But even when complex technologies are involved, sometimes it’s the old ideas that work best.

A brilliant example of this – is when we see radio stations using social media to do something they’ve pretty much always done…..tell listeners what the next songs are going to be.

 Simple isn’t it? It’s really just a technological step up from the station presenter simply mentioning which tracks are coming next…..

Radio stations across the UK don’t just have loyal listeners, they have loyal followers. And because audio is consumed alongside other media (not instead of other media), we belong to an industry that has cajoled, reinvented, finessed and migrated its contemporary media relevance very successfully.

Twitter is just another example of how radio has managed to stay tuned in to the old things that make it special – whilst also adopting the new things that fuel and direct our media consumption habits today. Good job!

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising. tim.cowland@radioexperts.co.uk. @timcradioexpert

Coming soon to the UK?

26 Nov

Interesting developments in audio around the world

Audio technology is always changing. Here are the latest developments in the worldwide audio market that could be of future interest to UK listeners and advertisers.

  • Apple Radio has already launched in Australia and the US (the launch date in Europe is still unspecified but will probably be in 2015)
  • In the US, internet radio station Pandora has over an 8% share of all listening (the highest share in the UK is Radio 4 at 15%)
  • Turkey has a radio station aimed only at 2 year olds and under.
  • As of last Friday, Spotify Premium account holders in 10 major world cities – including London, Singapore and Sydney – can listen to their playlists in taxis booked through the Uber smartphone app.

On demand audio continues to grow worldwide. However traditional radio remains a vital source of new music, up to date news, live sports coverage, community discussion and the feeling that listeners are associating with a friend.

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising. tim.cowland@radioexperts.co.uk. @timcradioexpert

Radio: Trends to watch

14 Nov

The dust has settled on the grand unveiling of the Q3 RAJAR results last month and after a period of reflection our Radio Experts have been analysing the data in more detail.
Whilst some in the media feel that it was a very uninspiring set of results, there are two particularly interesting trends we’ve spotted that are worth noting.

BBC vs Commercial Radio
Whilst the BBC continues its listening share dominance (53.6% vs 43.7%), commercial radio is now snapping at Auntie’s heels and reaches over 34 million adults every week – only 44,000 behind. This is the smallest gap since 2005 and follows the trend from the last four RAJAR waves.

Digital Listening
Radio listening via digital platforms continues to rise and is now at a record share of 37.8%. The UK has finally reached the level where the majority of new cars now have digital radio as standard. This coupled with a 45% year on year increase on the number of adults listening via a mobile or tablet at least once a month (now 1 in 5) means things are indeed looking rosy for DAB stations. There are already four commercial digital stations with audiences close to one million. Advertising on these stations can be particularly effective especially as digital radio listeners are 19% more likely to notice adverts on the radio.

In 2015, a second national digital multiplex begins broadcasting offering another ten national stations, increasing the DAB national footprint from 72 per cent of homes to 90 per cent.

With a wider choice of stations, overall radio listening should increase and this growth will help the commercial radio industry continue to compete even more effectively with the BBC, offering  an enhanced range of opportunities for advertisers.

To find out more about advertising effectively on analogue or digital commercial stations, get in touch now.

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising. tim.cowland@radioexperts.co.uk. @timcradioexpert