Coming soon to the UK?

26 Nov

Interesting developments in audio around the world

Audio technology is always changing. Here are the latest developments in the worldwide audio market that could be of future interest to UK listeners and advertisers.

  • Apple Radio has already launched in Australia and the US (the launch date in Europe is still unspecified but will probably be in 2015)
  • In the US, internet radio station Pandora has over an 8% share of all listening (the highest share in the UK is Radio 4 at 15%)
  • Turkey has a radio station aimed only at 2 year olds and under.
  • As of last Friday, Spotify Premium account holders in 10 major world cities – including London, Singapore and Sydney – can listen to their playlists in taxis booked through the Uber smartphone app.

On demand audio continues to grow worldwide. However traditional radio remains a vital source of new music, up to date news, live sports coverage, community discussion and the feeling that listeners are associating with a friend.

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising. tim.cowland@radioexperts.co.uk. @timcradioexpert

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