Archive | February, 2016

National radio stations to launch

26 Feb

The wait is over –  the second national digital multiplex (D2) will go live on Monday. Its launch will bring 18 national commercial stations to a new broadcast platform.

In total, there will be eight specialist music stations, three talk stations, three Asian stations, three Christian stations and one for kids.

The stations are:
talkRADIO (Presenters to include Paul Ross, Iain Lee and George Galloway)
talkSPORT2 (Launching 15th March at Cheltenham Festival)
Virgin Radio (DJ’s to include Edith Bowman)
Share Radio
Mellow Magic
Magic Chilled
Kisstory
Heat Radio
Sunrise Radio
Awesome Radio
UCB2
Premier Praise! (Launching on Easter Sunday)
Panjab Radio
Fun Kids
Jazz FM

The following stations already broadcast nationally and are moving to the D2 platform: Absolute 80s
Planet Rock
Premier Christian Radio

In addition, Heart Extra is also launching on the original, D1 platform.

Accurate audience data for these stations won’t be available until later in the year, but whilst some are in their infancy, there are likely to be some short term national opportunities available for spot advertising, sponsorship and promotions.

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising. tim.cowland@radioexperts.co.uk. @timcradioexpert