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Online Audio Advertising – Apples’s iRadio enters the market

7 Jun

Rumour has it that next week Apple will release the iRadio service at its annual developer’s conference. From our point of view, the key questions are:

a)            How will this service stack up next to the likes of Spotify, Pandora, Deezer, We7/Blinkbox and Google to name but a few?

b)            Will Apple be able to convert their mass scale – into a workable pipeline of micro-targeted online audio advertising inventory?

The principle that Radio Experts apply to all launches in this arena is simple……….if it will work for our advertisers, then it will work. So is there likely to be enough opportunity and enough inventory for our advertisers?

Well, Apple are certainly doing their best. To turbo charge the launch they have penned deals with many of the bigger music labels (Warner, Sony, Universal etc) so they’ll have the tracks people want. Ad serving technology, integrated campaign flexibility, reporting systems and open book serving stats are still fences that we need to see how they hurdle.

What is clear is that Apple’s iRadio will be a major entry in what is fast becoming a busy online audio advertising marketplace.

To find out more about the fast evolving world of Online Audio Advertising  and what it can do for your brands, give us a shout now…….we’re on it.

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. @timcradioexpert


The Spotify Play Button

11 Apr

Spotify today announces the release of its ‘Play’ button for website owners. Named the Spotify Play button this a widget for website developers to use across their sites to enable people to listen to music directly from their site (with the help of a Spotify account).

Adding this Spotify widget will have a dual effect at least initially, driving new registrations to Spotify but also opening up a new arena of how music resources is referenced online. For example, if a journalist is discussing a track in a review – he/she can provide the Spotify widget link to the track right there. Likewise, if we at Radio Experts are giving customers a sense of what track might be a good style guide for some radio creative concepts we can display this for them via a Spotify widget on a public page. One of the most interesting aspects here is how ‘easy access’ to the right tracks will drive newsworthiness and make musical comment a lower hanging option for the content hungry news marketplace

No wonder Spotify have already announced that blogging platform tumblr, The Guardian, Time Out Group, The Huffington Post, The Independent, NME, Rolling Stone and MSN UK are partnering up with them.

Watching the music industry’s digital reinvention has been fascinating so far…this promises to be yet another page turning chapter. We make sure our advertisers are well versed in what Spotify and other Radio On Demand platforms can do for them and their click through ratios – these changes open up more and more possibilities for us to recommend skilful  audio placement to the marketplace.

To find out more about Radio On Demand and how we can help your Spotify advertising call us on 0207 841 8744 or drop us an email. Find out more at UKRadioExperts

Car drivers get ‘appier with radio…

22 Mar

So apps in cars are not anything new, ever since the release of the iphone and the in-car handsfree kit, it has been clear that the car dashboard is crying out for a set of car related apps. This year sees the US launch of the first car with internet connected apps as standard. OK so it’ll be a while until we can all afford a Lexus GS Sport Saloon, but these innovations will eventually filter down into all cars.

What’s important about this car is that it has access to Pandora Radio direct from the car’s dashboard (something which could have been done since 2010 with a good Pioneer stereo and an iPhone but never directly from the car’s entertainment system).

Radio On Demand listening and the idea that audio doesn’t have to come from a traditional radio broadcast is increasingly changing the way in which people listen to radio/broadcast audio/podcasts/music/talkshows. But the important thing is they’re still listening…

Plus with the power of internet connected devices and web signup (required for services such as Pandora/Spotify/Absolute In Stream, We7 etc) there’s audience data galore. And audience data means lots of juicy pinpoint targeting opportunities for advertisers. So….yes…..that means if a certain astrologically named chocolate bar brand (starts with m and rhymes with cars), wants to target men aged 20-40 who are driving in their white vans listening to their favourite Shanks and Bigfoot track.……we can connect the advertiser to the vehicle to the driver and everybody gets their sweet as chocolate moment.

The Radio Experts’ On Demand service is here to guide you through the maze of an exciting and changing audio advertising marketplace. you can follow us on twitter @ukradioexperts to find out more, or drop us an email even call on 0207 841 8744.

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. @timcradioexpert


Mr Blue Sky: Barack Obama on Spotify

10 Feb

Barack Obama has created a 2012 campaign playlist on Spotify, including, according to information on Spotify some of his favourite tracks.

The playlist which was released yesterday in America already has a large number of followers, with an eclectic mix of music ranging from Mr Blue Sky by ELO to We Used to Wait by Arcade Fire to Roll with the Changes by REO Speedwagon. See the playlist here (if you have Spotify).

Could Spotify’s release in America now really gather a strong foothold with acclaim from the President’s Office…

This shows not only the power of Spotify but its social reach due to direct integration with Facebook . With playlists such as Harry Redknapp for England Captain? flying round twitter today.

For advice on how Spotify could form part of your audio advertising or how it can geographically support a radio advertising campaign get in touch here


Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. @timcradioexpert

Absolute Radio on demand – is in demand

30 Jan

We are intently watching how Absolute Radio are developing their radio products and strangely these are starting to follow a model more similar to Spotify and radio on demand services than radio…

Absolute are imminently going to be offering in stream audio adverts thanks to a partnership with an innovative European Ad measurement and distribution service.

What this service will do is enable Absolute to utilise the razor sharp targeting technologies that Spotify uses within its advertising provision. This means that the advertiser can access a location based targeting mix with the usual gender and demographic audience manipulation (but on a much more accurate scale). Initially this will be for listeners using the Absolute radio app and also listeners who sign up to listen to Absolute’s high quality audio streaming.

All very clever!

It seems that Absolute are reversing the model where Spotify mimics the workings of radio, and Absolute Radio is starting to mimic some of the workings of Spotify and the other Radio On Demand services like Pandora, We7 etc.

For more insights on the radio industry, and the exciting world of in stream audio ads and or if you just fancy a chat please give us a call or email.

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. @timcradioexpert

Update: Will Wi-Fi on The Tube affect radio listening…..duh!

24 Jan

IPhone’s at the ready SpotOn Radio Spotify apps at the steady…Further to our post back in November 2010, it has now been confirmed that Londons Underground will have Wi-Fi enabled in ticket halls and on station platforms ready for the 2012 London Olympics.

Speaking exclusively to Mobile Marketing magazine yesterday, TFL director of strategy and service development Gareth Powell said that London Underground is on track to deliver wi-fi services at up to 120 stations before the 2012 Olympic and Paralympic Games.

It is unclear yet as to which provider will be supplying the wi-fi provision, this all ties in with Ofcoms plan for the Olympic games for wi-fi provision, according to an Ofcom report, a record number of media is expected to descend on London this summer for the 2012 Olympics.

Careful management of London’s airwaves is said to be “essential” for coverage of the seven weeks of the Olympic and Paralympic Games, and Ofcom has reportedly been working on a plan since 2006.

We are very excited about the 2012 Olympic Games, and the fantastic radio coverage opportunities, not to mention the thousands of extra radio listeners who will descend on the capital and the added infrastructure which will develop radio within the capital for the future….

Whether you want to take advantage of radio advertising audience opportunities during the Olympics or you’re just concerned that coverage you have planned for that time might be affected – please get in touch, we’re gearing up for the games!

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. @timcradioexpert

Radio prank special – Friday fun…

9 Dec

Wackhead Simpson does radio prank calls like nobody else….listen and enjoy

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. @timcradioexpert