Tag Archives: free radio

Bauer Media buys Orion Media

9 May

It’s been announced that Bauer Media has bought the radio group Orion Media. Orion was created in 2009 from the enforced sale of several radio stations in the Midlands that were owned by Global Radio (and prior to that, by GCap Media). This deal will see Bauer take control of stations including Gem 106 and Free Radio. As Bauer already handle the national sales contract for the Orion stations, it’s unlikely that there will be any immediate changes to advertising opportunities. However, the purchase might be subject to investigation by competition regulators.

The stations involved in the deal are as follows:

Free Radio Birmingham (formerly BRMB) broadcasting across Birmingham

Free Radio Coventry & Warwickshire (formerly Mercia)

Free Radio Herefordshire & Worcestershire (formerly Wyvern)

Free Radio Shropshire & Black Country (formerly Beacon)

Gem 106 [East Midlands] (formerly Heart 106)

Free Radio 80’s [West Midlands] (formerly Gold)

Bauer have yet to announce their plan for the Orion Media stations. It maybe that the Free FM stations and Gem 106 will be added to Bauer’s City 1 Network and Free Radio 80’s to the City 2 Network.

We’ll keep you up to date with any further announcements on this from Bauer, as they happen. Radio Experts can help brands navigate this complex array of opportunities and pin-point the perfect solutions Call us on 0203 588 3000 or visit our site to read more about our radio advertising


Born Free

26 Mar

March 26th, a day that will live long in Midlands commercial radio history.

Tonight from 7pm, Free Radio takes over as the named on air brand for what was BRMB, Mercia, Wyvern and Beacon. And whilst there may be some soggy bran flakes tomorrow morning as listeners adjust to the changes, we’re confident that by tomorrow afternoon it’ll be fist pumping dance-your-toast-off tea time as Free Radio energises the Midlands marketplace.

Just like Signal 107, Free Radio is an exciting move that takes radio brands wider and further – pushing the content over the geography, the entertainment over the locality.

For our bank of gorgeous advertisers it is exactly these kind of changes that work so well. Changes that define audience, simplify coverage and empower greater numbers will always be welcome. Free Radio – welcome to the party.

Born Free – A new Midlands Radio Superpower starts gasping the Oxygen and grasping the airwaves tonight from 7pm.

To listen to last few hours of BRMB and the first few hours of Free Radio tune in here on Radio Player… http://brmb.orionplayer.co.uk/

Good luck Free Radio!

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. tim.cowland@radioexperts.co.uk. @timcradioexpert