Tag Archives: Jack FM

What the Bobbins is BOB FM?

11 Mar

When a station suddenly changes its name to something a little unusual, you know there’s going to be an interesting story behind it.

JACK FM Herts has just changed its name to BOB FM. It seems that the Hertfordshire based station wanted to broadcast additionally on DAB, which can be heard way beyond their transmission area. Because the Jack FM brand is licensed to other stations across the UK, they wouldn’t have exclusive rights to it on DAB. So they came up with a novel idea for re-branding the station – by asking their listeners for their suggestions. And so the BOB FM name was born!

You can listen to the explanation by Bob FM’s breakfast presenter Graham Mack below;

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising. tim.cowland@radioexperts.co.uk. @timcradioexpert

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The rise of Jack FM on the South Coast

5 Jul

RadioLand was awoken yesterday morning to the birth of a new station. Jack FM replaced Coast FM on the South Coast.

At first glance, you might think it means Jack. But look again,

The South Coast TSA is huge and is filled with ABC1s galore. After London, its one of the most desirable radio advertising audiences the UK has to offer. Then there’s Jack FM’s deliriously fast rise in Bristol – indicating that the audience is ready for the brand.

Put the two together and we could be looking at a perfectly balanced competitive 3 way play for the Hearts, Waves, Jack’s and minds on the South Coast.

Celador’s Jack FM launched yesterday. We’ve been listening with interest.

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. tim.cowland@radioexperts.co.uk