Tag Archives: Radio Experts

Extend your reach with Digital Audio

6 Jul

Digital Audio now reaches more people than ever before in the UK – 19.4 million, up from 15 million in 2013 (RAJAR Midas).

Digital Audio is defined as any audio content streamed on a connected device. This includes digital and online radio, music streaming, podcasting and on-demand audio.

Currently, 65% of these services offer audio advertising and whilst some of us might choose to pay subscriptions to avoid hearing ads on music services like Spotify, 51% of all time spent with digital audio will expose listeners to advertising. If the U.S experience is anything to go by, it’s a trade-off listeners are willing to accept. Edison Research found that 75% of digital audio users felt advertising is a fair price to pay for free content.

With more users consuming Digital Audio there are now more opportunities for advertisers to target listeners with audio ads alongside video and display advertising formats. Audiences can be targeted through sophisticated audience segmentation, geographically, by device or by internet service provider. There are also options to buy programmatically.

Digital Audio is perfect for extending reach to specific audiences that are sometimes hard to pin-point with traditional advertising formats, but advertisers often combine both to maximize return on investment.

Radio Experts can help brands navigate this complex array of opportunities and pin-point the perfect solutions. Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising. tim.cowland@radioexperts.co.uk. @timcradioexpert

 

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Bauer Media buys Orion Media

9 May

It’s been announced that Bauer Media has bought the radio group Orion Media. Orion was created in 2009 from the enforced sale of several radio stations in the Midlands that were owned by Global Radio (and prior to that, by GCap Media). This deal will see Bauer take control of stations including Gem 106 and Free Radio. As Bauer already handle the national sales contract for the Orion stations, it’s unlikely that there will be any immediate changes to advertising opportunities. However, the purchase might be subject to investigation by competition regulators.

The stations involved in the deal are as follows:

Free Radio Birmingham (formerly BRMB) broadcasting across Birmingham

Free Radio Coventry & Warwickshire (formerly Mercia)

Free Radio Herefordshire & Worcestershire (formerly Wyvern)

Free Radio Shropshire & Black Country (formerly Beacon)

Gem 106 [East Midlands] (formerly Heart 106)

Free Radio 80’s [West Midlands] (formerly Gold)

Bauer have yet to announce their plan for the Orion Media stations. It maybe that the Free FM stations and Gem 106 will be added to Bauer’s City 1 Network and Free Radio 80’s to the City 2 Network.

We’ll keep you up to date with any further announcements on this from Bauer, as they happen. Radio Experts can help brands navigate this complex array of opportunities and pin-point the perfect solutions Call us on 0203 588 3000 or visit our site to read more about our radio advertising

The Pitch of a Politician

6 May

With the next few months seeing both local elections and the EU in – out referendum, we’re already hearing a host of politicians’ voices.

We’re not listening to their pitch (what they’re saying) but their pitch (how they’re saying it).

Studies led by Rosario Signorello from the David Geffen School of Medicine at UCLA, found that successful politicians share vocal qualities that influence how their audience responds to them – unrelated to the meaning of their words or ideas expressed.

He found that political speakers used different patterns of speech, depending on whom they were addressing. In monologues addressed to voters, speakers exerted great effort to offer a wide pitch range. But when addressing other leaders at conferences, the same speakers used a narrower pitch range and lower pitch.

The sound of a voice and how a message is delivered can be just as important than the content itself and that doesn’t just apply to politicians – it’s also true of radio and audio ads.

We help brands select the right voice to ensure campaigns are distinctive, create rapport and build relationships with the audience. During the casting process we carefully consider everything from the age, tone, accent and pitch of a voice right through to how it’s delivered, ensuring the advertising message will stand out and have high recall.

If you need a radio or audio ad produced, contact us and listen to our pitch!

Radio Experts can help brands navigate this complex array of opportunities and pin-point the perfect solutions Call us on 0203 588 3000 or visit our site to read more about our radio advertising

How do you listen to radio?

4 May

That’s the question asked by researchers compiling the latest Midas survey published by Rajar. Now, more than ever before, radio lives beyond the radio set and this research offers some additional insight into all radio and non-radio, audio listening.

Top line findings are:

  • Live radio accounts for 84% of all in-car listening compared to 12% for on-demand music services.
  • We spend nearly 26 hours each week with audio content.
  • Live radio accounts for 74% share of all audio consumption.
  • Catch up services account for 15% of weekly radio listening.
  • 38% of audio listening is on devices other than radio sets with PC/laptops accounting for 11% and smartphones 8%.

Listening on FM or AM is still the most popular way to listen to live radio at 47%, with DAB Radio next at 35%.

But what of the future? More personalised audio advertising? The two major radio groups Global and Bauer already offer listeners the opportunity to be served personalised advertisements on Capital Xtra and Absolute Radio. In addition, Bauer have just extended their service to the Kiss Network, Kerrang!, Heat Radio and Planet Rock.

There’s a whole range of options available to radio advertisers with an ever expanding variety of platforms.

Radio Experts can help brands navigate this complex array of opportunities and pin-point the perfect solutions. Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising. tim.cowland@radioexperts.co.uk. @timcradioexpert

#nextsong

26 Nov

A lot is said about radio’s role within the increasingly complex world of media integration. But even when complex technologies are involved, sometimes it’s the old ideas that work best.

A brilliant example of this – is when we see radio stations using social media to do something they’ve pretty much always done…..tell listeners what the next songs are going to be.

 Simple isn’t it? It’s really just a technological step up from the station presenter simply mentioning which tracks are coming next…..

Radio stations across the UK don’t just have loyal listeners, they have loyal followers. And because audio is consumed alongside other media (not instead of other media), we belong to an industry that has cajoled, reinvented, finessed and migrated its contemporary media relevance very successfully.

Twitter is just another example of how radio has managed to stay tuned in to the old things that make it special – whilst also adopting the new things that fuel and direct our media consumption habits today. Good job!

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising. tim.cowland@radioexperts.co.uk. @timcradioexpert

Coming soon to the UK?

26 Nov

Interesting developments in audio around the world

Audio technology is always changing. Here are the latest developments in the worldwide audio market that could be of future interest to UK listeners and advertisers.

  • Apple Radio has already launched in Australia and the US (the launch date in Europe is still unspecified but will probably be in 2015)
  • In the US, internet radio station Pandora has over an 8% share of all listening (the highest share in the UK is Radio 4 at 15%)
  • Turkey has a radio station aimed only at 2 year olds and under.
  • As of last Friday, Spotify Premium account holders in 10 major world cities – including London, Singapore and Sydney – can listen to their playlists in taxis booked through the Uber smartphone app.

On demand audio continues to grow worldwide. However traditional radio remains a vital source of new music, up to date news, live sports coverage, community discussion and the feeling that listeners are associating with a friend.

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising. tim.cowland@radioexperts.co.uk. @timcradioexpert

RAJAR Q3 – The Headlines

23 Oct

The RAJAR figures for quarter 3, 2014 are out, here’s some headline numbers and thoughts…

The London battleground remains as keenly fought as ever with Capital and Magic fighting for top spot. Capital London is no 1 in London for both reach and hours with increased average hours to 5.4 and share up to 5.3%

Magic 105.4 has pulled a rabbit out of the hat and seen its reach positively levitating to 1.96 million.

Possibly the biggest story is the near across-the-board thunderous performances of DAB Digital stations. With big increases for The Hits, Planet Rock, Jazz FM, Heat and the extraordinary Absolute 80s. In fact Absolute 80s now reaches 1.43 million weekly listeners. All this comes in the context of falling sales of DAB radio sets, so it will be interesting to see whether DAB stations can translate listener numbers into ad spend numbers.

Nationally, talkSport didn’t have as great a world cup as it was hoping for, a bit like England. Indeed, England’s early exit probably put talkSport’s figures on the defensive somewhat – a drop of 7% after last quarter’s gains – not what the physio ordered.

In Scotland, Heart and Smooth can both raise a wee dram as they see their reach go up by 14% compared to last quarter. In recent times both stations have seen some serious swings though, so the results are probably part uplift and part correction. Global’s investment ££££s in supporting those brands has obviously helped.

Over the water in Northern Ireland, the Q Network has had the luck of the Irish with reach up 21%. Whilst U105 is up 8% in reach and 15% in hours.

In Wales, local ILR stations have generally seen a downward trend in reach and hours but bucking the trend is Nation Hits – up 20% in reach and 51% in hours – they’ll be singing in the valleys over that one!

Regionally, one the highlights is XFM Manchester – it still has indie appeal and has increased its weekly reach by a very impressive 29%.

Locally, there’s a lot of love for the KM group in Kent. They’ve just seen their best figures ever with a total hours increase of 72% with KMFM East leading the charge – individually increasing total hours by 83%

It’s loud and clear that Signal 107 is doing the business in Wolverhampton with weekly reach up 92% from 24,000 to 46,000 listeners each week – a stunning performance. Staying in the Midlands, Free Radio Coventry and Warwickshire had a barnstormer which is good to see and probably slightly overdue.

All in all commercial radio is in tip top shape as its healthy appetite for combined reach continues to eat away at the BBC’s overall lead. BBC’s advantage is now just a teensy sliver of the pie chart with only 800,000 listeners more than commercial radio.

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising. tim.cowland@radioexperts.co.uk. @timcradioexpert